Presumably, Snapchat will use the tech to further enhance campaigns like we’ve seen in the past with, say, Starbucks, which launched a Snapchat chilled summer drinks campaign last summer, giving Starbucks drinkers the ability to superimpose a lens over a picture of their icy Frappuccino beverage and send it to their friends.This also looks like a talent grab, with Cimagine’s four co-founders — Ozi Egri, Amiram Avraham, Nir Daube and CEO Yoni Nevo — each specialists in the fields of computer vision and image processing.
Its software uses the camera in smartphones or other devices to recognize objects in a room and add virtual objects to the scene on the screen.
In the video interview, Yossi explains how he became the chairman of the 4YFN conference, and discusses the Israeli startup ecosystem with all its (mainly recent) positives and what he refers to as its ‘main negative’ – watch the video to see what he means by that.
Yossi and I also talked about what he’s learned from making 85 angel investments in companies to date, their overall performance, and what he considers to be the future trends in technology.
Snapchat sewed up its first acquisition in Israel this week, according to the outlet Calcalist News.
It acquired four-year-old Cimagine, whose augmented reality platform lets consumers instantly visualize products they want to buy in their intended location, paying what Calcalist says was between million and million.