– and misaimed anger by people who seem to believe that Mc Kinlay was doing something fiendish and underhanded, a digital pick-up artist who dehumanized women by trying to reduce seduction into numbers and becoming an online Svengali. Mc Kinlay did what many nerds have done before: he attempted to solve a problem by taking his strengths – research, coding and statistical sampling – and applying them to the task at hand.

Rather than finding some ruthless exploit in the human psyche that was somehow vulnerable to math, he was, put simply, attempting to moneyball online dating.

Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.

On its blog Ok Trends, which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior.

According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.

But, as great as those stats sound, online dating is also utterly time consuming and competitive.

Vi DA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients.

Internally, the company tracks 19 variables related to every first message they send out on behalf of their clients.

Naturally, this inspired both wonder – OMG, nerds can break the code and get laid!” and “What do you spend a lot of time thinking about?”) but also lets you rate how important a potential match’s answers to those same questions are.If you value astrology very highly you will not be paired with someone who thinks it is nonsense.You may be very tidy but don't mind a messy partner, or you may be tidy and expect the same from a partner.