Rivals such as e Harmony offer similar protections, as does AARP's dating service provider, How About We — which, like Match.com, is a member of the Match Group of sites owned by the media company IAC/Inter Active Corp.
Among the more sophisticated verification methods, Brooks says, is the principle of social authentication — in which profile information is matched with data from the user's social media accounts to better verify that the person is real.
Profiles vary enormously from service to service in terms of detail, interest, style and features.
For instance, some are very detailed but don’t really give you a sense of what someone’s like, while others are short on formal details but capture colorful insights into member’s personalities.
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They're based in Stockholm and have offices around with the world, including a big support group in Malta. I paid their Stockholm office a visit to learn more about their services.
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On newer sites, however, the number may be much higher, as scammers can flood recently launched sites with thousands of real-looking but fake profiles."Scammers are good for short-term business because they boost activity," he says, "but the site's reputation suffers, so new sites have to go through this learning curve." Petition online dating sites to help stop scammers. The dating industry deploys a host of techniques to fend off fraud, from automated defenses that spot suspicious language patterns or block accounts associated with IP addresses from high-alert countries such as Nigeria and Ghana to more labor-intensive policing by human teams.A spokesperson says that profiles are immediately taken down if flagged by other members, and the company's customer care team reviews every new profile and constantly combs the site for inappropriate content.According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.