Terri White, who joined the publication last January as editor-in-chief, restructured the editorial staff and brought on a new award-winning art director, Chris Deacon.“I really believe the success of meant becoming a true multiplatform brand in New York.“So we started to do these new city identity pieces… But also, I thought it would be interesting to delve into the good, bad and the very, very ugly of New York.We did an issue on anxiety, we did features on sleep [and] on the perils of dating.”Here, White answers five questions on we’re famous for, and Food & Drink Awards is one of them.I like the editors note ("paying for sex is illegal in New York City"!and "At each location, your mileage may vary, depending on your masseuse, your look and your behavior"! Isn't this list just setting up various police raids?A great diversity of online dating services currently exists.
You've gotta love it - NYC must be the only place on the planet where even the most obscure fetish probably has its own club night and meeting group...
How can we execute it in a way that reflects that it’s 2014 and not 2004?
We got talking about how some of the best food imagery you see these days is on Instagram, and we’re not talking about a photographer’s Instagram; we’re talking about your friends or somebody you know or somebody you follow.
In January, about a year after naming her non-executive director of the board, London-based Time Out group tapped Petersen as its interim CEO of Time Out Digital, a position made permanent in April. Everyone said, “Oh, New York is the only other city where they could do this.” It’s also just a great opportunity. It’s a different model, obviously, but I think we have just as much authority and ability to direct our readers — whether they be digital or print or people who interact with our live events — to really tell people where to go and what to do. Julio Bruno, the CEO of Time Out Group, and I worked together at Trip Advisor, and there are no shortage of other people in the company who came with me, came after me, or came before me. Folio: They said it could only be done in London or New York, and now here we are with our seventh title in the U. I think it’s the beginning of a big global expansion. For example, we’ll know we need to add more cities in a country to achieve a national footprint. Folio: How do you balance that hyper-local focus in each market with a uniform kind of identity across the entire portfolio?
In taking on the new role, Petersen joins a company in a period of dramatic expansion. magazine, in San Francisco, following similar print expansions to Austin, Los Angeles, Miami, and Chicago within the past two years. Petersen: It’s something that we’re actively working on right now.